Privacy Policy

Last updated:  August 8, 2023
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Parcha Labs, Inc. (the Company, we, or us) is providing this privacy policy (the Privacy Policy) to describe how we collect, use, and disclose personal information obtained through (1) our website at www.parcha-ai.webflow.io/ and any other websites operated by us that link to this Privacy Policy (collectively, the Website), and (2) our Google Chrome web browser extension that we make available to our enterprise customers in connection with our proprietary AI automation tools (our Extension) (together with the Website, the Services).

Information We Collect
We collect various types of information through our Services, including personal information, usage and device data, and extension data, as described below.
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Personal Information:
“Personal information” is information that identifies you as an individual or relates to an identifiable individual. When you use our Services, we may collect personal information such as:
• Your name;
• Your contact details, such as your email address, mailing address, and/or telephone number;
• Your username and log-in credentials, if you create an account with us; and
• Records of communications with you, such as receiving and responding to your online questions or feedback.
We also may receive information from other sources, such as publicly available databases and third-party service providers.
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Usage and Device Data:
As you use our Services, we may automatically collect certain information about the device you are using, such as your device’s IP address, browser type, operating system, and the name of your internet service provider. We also may collect information about your use of the Services, such as the website from which you navigated to our Services, date and time you use our Services, the pages you view, clickstream data, usage data, and any resources you access, download, and use in connection with our Services. This information helps us measure traffic to our Services, analyze usage patterns, improve our Services, and deliver a more personalized experience of our Services. The technologies we use for this automatic data collection may include:
• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. If you do not want information collected through the use of cookies, most browsers allow you to decline cookies by activating the appropriate setting on your browser. If you disable or refuse cookies, some features of our Services may not be accessible or may not function properly. As there is no uniform industry standard for responding to do-not-track signals, we do not currently respond to browser do-not-track signals.
• Pixel tags. Portions of the Website and our emails may contain small electronic files known as pixel tags (also referred to as web beacons clear gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
• Analytics. Our Services may use third-party analytics tools [such as Google Analytics], which use cookies and similar technologies to collect and analyze information about use of our Services and report on activities and trends. These analytics tools may also collect information regarding the use of other websites, apps and online resources. [You can learn about Google Analytics by visiting www.google.com/policies/privacy/partners/ and you can exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.]
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When this information constitutes personal information, or if we combine it with personal information, we may use and disclose it for the purposes for which we use and disclose personal information as detailed in this Privacy Policy. When this information does not constitute personal information, we may use and disclose it for any purpose, except where we are required to do so under applicable law.
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Extension Data:
If you install our Extension, we also may collect information through our Extension about your browsing activity on third-party sites and services, such as websites visited, pages and content viewed, and data that you access or retrieve from third-party services in connection with your use of the Extension (Extension Data). We may use Extension Data to develop, provide, maintain, and improve our Extension and associated proprietary AI automation tools, or as otherwise required by law or permitted under the applicable customer contract. We may disclose Extension Data to third-party service providers performing services on our behalf, or as otherwise required by law or permitted under the applicable customer agreement. You may terminate our collection of your browsing activity through our Extension by uninstalling our Extension.
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How We Use Personal Information
We use personal information we collect about you for a number of business purposes, such as:
Providing our Services to you, such as to maintain and operate our Services, track service and quality issues, communicate with you, and authenticate users of our Services;
• Fulfilling your requests, such as when you submit a request or inquiry to us through our Website;
• Sending you administrative information, such as updates to our terms or policies;
• Sending you emails or other promotional materials about our products and services, and other products or services that may be of interest to you, consistent with your choices;
• Providing you with a personalized experience, such as to understand your interests and preferences in order to personalize our interactions with you, or to provide you with content and offers tailored to your interests;
• For our own internal business purposes, such as maintaining and improving our  Services, developing new products and services, analyzing usage trends, assessing the effectiveness of our promotional campaigns, and operating and expanding our business activities;
• For legal, safety, or security reasons, such as to comply with legal requirements, prevent and detect fraud or misuse of our Services, or to protect the safety, property, or rights of the Company, customers, or others; and
• For marketing, such as to send you marketing-related emails, consistent with your choices.
We also may generate de-identified or aggregated data, which we may use and disclose for any purpose.
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How We Disclose Personal Information
We may disclose the information we collect about you:
• To our subsidiaries and affiliated legal entities for the purposes described in this Privacy Policy;
• To vendors, contractors, or service providers, to facilitate the services they provide to us. These can include providers of services such as website hosting, data analysis, order fulfillment, fraud prevention, information technology, customer service, marketing delivery, and other services;
• To government authorities, law enforcement, or other third parties for legal, security, or safety purposes, such as to comply with legal requirements; to enforce or apply our terms of service and other agreements; and to protect our rights and the property or safety of our users or third parties;
• With your consent, where applicable; and
• To a third party in connection with a sale of business or assets, in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).
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Your Privacy Choices
If you would like to update the personal information you have provided to us, please send us your request using the contact details in the Contact Information below.
If you would like to opt out of receiving marketing emails from us, you may opt out at any time by using the unsubscribe mechanism included in each of our marketing emails. Opting out of marketing emails will not affect our ability to send you administrative or transactional messages.
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Retention
We retain personal information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law.
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Security
We have implemented measures designed to protect personal information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately using the contact details in the Contact Information section below.
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Third Party Advertising
We use third-party advertising companies to deliver advertisements regarding goods and services that may be of interest to visitors who use our Services. These advertising companies may deliver advertisements to you based on information relating to your access to and use of our Services and other websites or online services on any of your devices, as well as on information received from third parties. These advertising companies place or recognize a unique cookie, pixel tag, or similar tracking technology on your browser. They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control how these third parties collect or use your information. However, these third parties may provide you with choices over this type of collection or use of your information. If you would like more information about this practice, and to learn about your choices in connection with it, please visit http://www.networkadvertising.org/managing/opt_out.aspOpen and http://www.aboutads.info/Open.
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Third-Party Services
This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any website or service to which our Services link. The inclusion of a link on our Services does not imply endorsement of the linked site or service by us or by our affiliates.
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In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as Facebook, Apple, Google, Microsoft, RIM, or any other app developer, app provider, social media platform provider, operating system provider, or wireless service provider.
Minors
Our Services are not directed to individuals under the age of thirteen (13) and we do not knowingly collect personal information from individuals under that age.
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Jurisdictional Issues
Your personal information may be stored and processed in any country where we have facilities or in which we engage service providers, including the United States, which may have data protection rules that differ from those of your country.
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Changes to This Privacy Policy
This Privacy Policy is effective as of the date it was last updated, which is identified at the top of this page.
From time to time, we may make changes to this Privacy Policy. When we do so, we will post those changes to our web page. We encourage you periodically to check our web page to learn about the information we collect, use, and share.
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Contact Information
If you have questions about this Privacy Policy, please contact us at privacy@parcha.ai